Author
Author

Raul Moronta

CRME, CHIA, Senior Vice President Revenue Management at Crescent Hotels & Resorts

Raul MorontaRaul is a proven hospitality leader with a passion for revenue management and hotel operations. His career in revenue management shows a wide variety of property types as well as multi-property experience, including the development of the first Centralized Revenue Management Program for Starwood Hotels & Resorts. Raul currently oversees the Revenue Strategy discipline in Crescent Hotels &Resorts.
Insights by Raul Moronta (3)

Do we need a new revenue management toolkit for 2021?

Let's remind everyone what the primary goal of revenue management (RM) is: to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.
Expert View 3 Dec 2020

We’re out of the rut. Now what?

In the pre-COVID-19 era, some revenue managers were indeed stuck in the rut. Who were they? Revenue managers who acted as mere “OTA Relationship Managers.” Or as comp-set pricing strategy plagiarists.
Expert View13 Aug 2020

Has forecasting become a lost art?

It is very important for hotels to maintain a detailed forecast for both the short term (more frequent) and longer-term (outside 3 months). If your property has an automated system that provides demand information, it will likely only be reliable for the short term.
Expert View18 Mar 2020
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