Raul Moronta

CRME, CHIA, Chief Commercial Officer at Remington Hotels

Raul Moronta

Joined Remington in 2020 and has over 25 years of experience in operations and revenue management. Most recently, Raul was the Senior Vice President of Revenue Management for Crescent Hotels & Resorts. Prior to Crescent, Raul held several senior level positions at Starwood Hotels & Resorts and Hersha Hospitality Management.

While at Starwood, Raul was a Director of Revenue Management Franchise Full-Service, Director of Revenue Management at Westin Copley Place, Director of Centralized Revenue Management, and Director of Revenue Management at Westin Waltham, Sheraton Lexington, Four Points by Sheraton Burlington.

Insights by Raul Moronta (7)

Benchmarking: Moving beyond traditional comp sets and year over year comparison

The traditional competitive set selection process in the US has always been driven by financial models, which are developed to satisfy financing and banking requirements. As such, they are usually based on aspirational comp sets in order to show future growth opportunity and return on investment.

Focus On Productivity: How COVID taught us to do more with less resources...

The current labor shortage has certainly forced hoteliers to think differently and evaluate the services we offer and how we deliver them. At Remington Hotels we have focused on three key principles to tackle this issue: Evaluation of services: Early in the pandemic, we focused on a number of initiatives to address the current pandemic concerns.

Beyond Room Revenue - Revenue Management opportunities for 2021 and beyond

The topic of non-room ancillary revenue is certainly an interesting one in the current environment. On one side, there is a lot of pressure from hotels to maximize profitability. However, given the increase in available supply, it makes it more difficult to implement some of these strategies when the competitive set might be offering some of these services for free.

How can hotels stand ahead of the curve when demand returns?

There is no doubt that things have changed, some permanently and some temporary. Most hotels have been cash starved and human capital starved for a long time. Doing more with less has certainly been the motto in this new environment.

Do we need a new revenue management toolkit for 2021?

The current pandemic will certainly have a long term shift in how we satisfy future demand. While there has been a lot of discussion around how it will evolve, it is still too early to figure out how things will materially change, and as such, technology has not caught up to it.
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