Author
Author

Raul Moronta

CRME, CHIA, Senior Vice President Revenue Management at Crescent Hotels & Resorts

Raul MorontaRaul is a proven hospitality leader with a passion for revenue management and hotel operations. His career in revenue management shows a wide variety of property types as well as multi-property experience, including the development of the first Centralized Revenue Management Program for Starwood Hotels & Resorts. Raul currently oversees the Revenue Strategy discipline in Crescent Hotels &Resorts.
Insights by Raul Moronta (1)

Has forecasting become a lost art?

It is very important for hotels to maintain a detailed forecast for both the short term (more frequent) and longer-term (outside 3 months). If your property has an automated system that provides demand information, it will likely only be reliable for the short term.
Expert View18 March
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