Author
Author

Max Starkov

Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant

Max Starkov Author yearbook

Founder & Director at NextGuest Digital. Recognized as a thought leader in digital marketing strategies in hospitality, Max is a frequent guest speaker at industry events and conferences. His expertise is sought after by a diverse client portfolio of top tier hotel brands, luxury and boutique hotel chains, hotel management companies, resort and casino companies, franchisees and independents, as well as major Wall Street investment banks and financial institutions. Under Max's leadership, HeBS Digital has pioneered many of the best practices in hotel digital marketing and direct online channel distribution, and has won many prestigious awards for its groundbreaking website design, technology, and digital marketing campaigns. Max received the HSMAI "Top 25 Most Extraordinary Minds in Sales and Marketing" honor for 2008. He has an MS in Economics of International Tourism and an MBA with Beta Gamma Sigma honors from Fordham University in New York.

Insights by Max Starkov (121)

No Surprises Here: 92% of Travelers Claim Cleanliness Is the Most Important Factor in Selecting Accommodations

A recent study from Tripadvisor found that for consumers thinking about future travel: More than 9 out of 10 (92%) said cleanliness is the most important factor in selecting accommodations.

Are there any quick-fix IT solutions for hotels in the post-COVID new normal?

I believe there are three immediate action steps hoteliers, especially independents, can implement in a relatively fast and inexpensive fashion: 1. Develop a “Here is how we make your stay with us safer than ever” program with sanitation and safety protocols at the property, including: Infrared fever detection for each guest arrival (devices on Amazon start at $299)Contactless guest servicing technology applications such as mobile-check-in and virtual concierge as well as mobile assistants in the guest rooms, etc.

Hospitality Industry Top Winners and Losers in the Post-Crisis Era

Here are the big winners as a result of the current coronavirus crisis: Major Hotel Chains: Hospitality has been moving from an industry of independent hotels to an industry dominated by major hotel chains for at least two decades now.

A Post-Crisis Top-3 Revenue Management Action Plan

Here are the three main action steps in revenue management in the post-crisis period: 1. Break down the silos! The post-crisis requires a completely new approach to revenue management (RM), not going back to the old ways of doing RM.

A Post-Crisis Top-3 Digital Marketing Action Plan

Ever hear of a pendulum swing? Finally, revenue managers will have to become real digital marketers, versus simply playing with past data to formulate their plans. This is an exciting, brave new world! What I would like to see is AI-generated marketing programs that look OUTSIDE of travel history, but cross reference psycho-graphics, based upon buying patterns and habits.
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