Author Bio

Max Starkov

President & CEO at HEBS Digital

Max Starkov is President & CEO at HeBS Digital. Max is a recognized "thought leader" in digital marketing strategies in hospitality and is a frequent guest speaker at industry events and conferences. Under Max's leadership, HeBS Digital has pioneered many of the "best practices" in hotel digital marketing and direct online channel distribution, and has won many prestigious awards for its groundbreaking website design, technology, and digital marketing campaigns. Max received the HSMAI "Top 25 Most Extraordinary Minds in Sales and Marketing" honor for 2008. Max has an MS in Economics of International Tourism and an MBA degree, Beta Gamma Sigma Honors, from Fordham University in New York.

Articles by Max Starkov (79)

Closing the Loop on the Travel Journey

In light of this complex digital landscape, hotel marketers should engage online travel consumers throughout their complex "digital journey", and can no longer afford to have a fragmented customer engagement and acquisition approach.What exactly today's typical fragmented approach ...