Max Starkov

Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant

Max Starkov Author yearbook

Max Starkov is a hospitality and online travel industry technologist, consultant and digital strategist with 20 plus years of experience in hospitality technology and digital marketing, hotel online distribution and revenue management, OTA channel management, hotel CRM and branding strategies.

Until recently, Max was the Founder, President & CEO and more recently, Founder and Board Director at NextGuest (formerly HEBS Digital) in New York City, the hospitality industry’s leading digital consulting, technology, CRM and marketing firm with 150 employees and offices in North America, Europe and Asia Pacific.

For over 20 years now, as a hospitality and online travel industry expert-consultant with all major expert knowledge networks, Max has consulted Wall Street analysts and investment bankers worldwide on the online travel marketplace, hospitality industry, online travel agencies (OTAs) like Booking Holdings, Expedia, Trip, HRS, etc.; bed banks like; metasearch players like TripAdvisor,, Trivago; on Google Travel (Ex. Google Hotel Ads); Social media travel advertising (ex. Facebook's Travel Ads) and Amazon's travel initiatives.

Insights by Max Starkov (128)

SHIFT + DEL! Do we need a massive reset?

“Why isn't there one solution that can do everything in hotel tech?” I guess this one solution already exists if you have a hotel with one room and an average LOS (length of stay) of 30 days, and it's called Excel.

Is Rate Parity Obsolete?

Rate Parity is not a new pricing strategy nor is it a hospitality industry-specific invention. It has been used in retail for many decades: fashion clothing, perfumes, appliances, golf equipment, smartphones, automobiles, etc.

Google is phasing out third-party cookies... Will it impact hotel marketing?

The death of the third-party cookie has been coming for quite sometime now, due to its lack of transferability across devices and websites, and mounting privacy concerns. So Google's move to block third-party cookies is nothing new.

Beyond Room Revenue - Revenue Management opportunities for 2021 and beyond

There are significant revenue opportunities outside of room revenue:1. Make your property the “hero of the destination:”Bundling rooms with local places of interest and activities into attractive hotel packages offers significant revenue opportunities.

Robotics in Hospitality l HN World Panel TECHNOLOGY live

Join this HN World Panel Technology LIVE Session hosted in partnership with techtalk.travelMax Starkov, Hospitality & Online Travel Tech Consultant & Strategist; Kathryn Murphy, Owner, The Murphy Gallery & Hotel Dublin; and Micah Estis Green, Founder, President and CEO of Maidbot will join host and moderator André Baljeu, Founder at techtalk.
Load More