Max Starkov

Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant

Max Starkov Author yearbook

Max Starkov is a hospitality and online travel industry technologist, consultant and digital strategist with 20 plus years of experience in hospitality technology and digital marketing, hotel online distribution and revenue management, OTA channel management, hotel CRM and branding strategies.

Until recently, Max was the Founder, President & CEO and more recently, Founder and Board Director at NextGuest (formerly HEBS Digital) in New York City, the hospitality industry’s leading digital consulting, technology, CRM and marketing firm with 150 employees and offices in North America, Europe and Asia Pacific.

For over 20 years now, as a hospitality and online travel industry expert-consultant with all major expert knowledge networks, Max has consulted Wall Street analysts and investment bankers worldwide on the online travel marketplace, hospitality industry, online travel agencies (OTAs) like Booking Holdings, Expedia, Trip, HRS, etc.; bed banks like; metasearch players like TripAdvisor,, Trivago; on Google Travel (Ex. Google Hotel Ads); Social media travel advertising (ex. Facebook's Travel Ads) and Amazon's travel initiatives.

Insights by Max Starkov (167)

What are the best technology solutions for optimizing revenue?

Let's remind everyone what the primary goal of revenue management (RM) is: to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.

HN World Panel LIVE: Solving Labor Shortage Through Technology

With travel demand accelerating rapidly, the hospitality industry is experiencing a new challenge: labor shortages resulting in sharply rising labor cost, which consumes as much as 60%-80% of RevPAR (CBRE).

Creative Revenue Management: How Can Hotels Sell their Spaces in Time of Crisis?

In the post-pandemic world, I see three significant revenue generation initiatives for the utilization of the hotel spaces: 1. Create co-working spaces: Similar to Roger Smith Hotel's KettleSpace Flexible Workspaces, create work-from-hotel spaces for out-of-towners, digital nomads and local entrepreneurs who do not want to be tied down by office leases.

Is Hospitality a Real Estate Industry?

For lending purposes, there are six commonly defined sectors of commercial real estate. These categories are office, retail, industrial, multifamily, hotel, and special purpose. Hotels are considered non-core real estate investments characterized either as value-added or opportunistic real estate from both the equity investor and lender perspectives.

Google’s delay in eliminating support for third-party cookies gives hotel marketers another chance to get it right

Background: Yesterday Google announced it was delaying the end of its support of third-party cookies from 2022 to “late 2023.” According to Google this new timeline “will allow sufficient time for public discussion on the right solutions, continued engagement with regulators, and for publishers and the advertising industry to migrate their services.
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