Mark Hoplamazian was a freshly minted MBA graduate when consummate dealmaker Jay Pritzker hired him to work on new investments and acquisitions in 1989. Almost immediately, the 25-year-old grandson of Armenian Christian immigrants found himself in an awkward position within the tightly knit Jewish family business. "He came in and nobody could spell or pronounce 'Hoplamazian,' so I named him 'Steinberg,'" said Tom Pritzker, who has succeeded his late father as head of The Pritzker Organization, the financial and investment adviser to family businesses.

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