SMEs in the driver’s seat: empowering Europe’s travel economy
Opinion

SMEs in the driver’s seat: empowering Europe’s travel economy

The travel industry is an essential pillar of the EU’s economy – accounting for roughly 10% of GDP and a similar share of employment. In many aspects, our sector doesn’t get the attention it deserves from policymakers, yet it is a key driver of EU c...

Inge Janssen
Inge Janssen
Director Public Affairs, EMEA
Booking.com
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Online Travel Agencies (OTA)
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Lodging Industry
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National & International Policy
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Inge Janssen
by Inge Janssen
24 September 2024Booking.comOnline Travel Agencies (OTA)
SMEs in the driver’s seat: empowering Europe’s travel economy
Press Release

The Wholesale Hotel Playbook: How Technology and Data Are Redefining Distribution

Hotel chains today often struggle with fragmented distribution channels and complex wholesale rate management. Maintaining an offline distribution network can be costly and time-consuming and often requires substantial discounts and incentives to in...

skift Inc.
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Revenue Management
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Online Travel Agencies (OTA)
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The Wholesale Hotel Playbook: How Technology and Data Are Redefining Distribution23 September 2024skift Inc.Online Travel Agencies (OTA)
The Wholesale Hotel Playbook: How Technology and Data Are Redefining Distribution
External

By 2026, Online Reservations Will Account for 65% of Travel Bookings

According to new research from Phocuswright, the global travel market has rebounded significantly, surpassing pre-pandemic levels with a 24% increase in gross bookings in 2023, reaching a total spend of $1.5 trillion. The industry is projected to gr...

travelagewest.com
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Revenue Management
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Online Travel Agencies (OTA)
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By 2026, Online Reservations Will Account for 65% of Travel Bookings23 September 2024travelagewest.comOnline Travel Agencies (OTA)
By 2026, Online Reservations Will Account for 65% of Travel Bookings
Hotels in Europe balance digital platforms and direct bookings for success
Opinion

Hotels in Europe balance digital platforms and direct bookings for success

In many sectors, the digital transformation has sparked concerns about market concentration, favoring larger players over smaller businesses. Yet, the European hotel industry defies this trend, as evidenced by the latest findings from Hotrec, the um...

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Online Travel Agencies (OTA)
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Lodging Industry
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Digital Marketing
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Markets & Performance
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Peter Lochbihler
by Peter Lochbihler
16 September 2024Booking.comOnline Travel Agencies (OTA)
Hotels in Europe balance digital platforms and direct bookings for success
Price Matching: OTAs are doing it, should you?
Opinion

Price Matching: OTAs are doing it, should you?

Expedia has heavily invested in its ARM (Automatic Rate Match) tool to ensure it offers the best prices and wins bookings on its platform. With billion-dollar budgets and countless hours spent researching guest behavior, Expedia sets a clear example...

Megan Bryant
Megan Bryant
Product and Content Marketer at Triptease
Triptease
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Revenue Management
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Travel Technology
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Online Travel Agencies (OTA)
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Megan Bryant
by Megan Bryant
13 September 2024TripteaseOnline Travel Agencies (OTA)
Price Matching: OTAs are doing it, should you?
Press Release

Online Travel Scams Are on The Rise. Here’s How to Stay Safe

Cybercrime and online fraud is not new, and is something many companies from across a wide range of industries have to contend with as a persistent reality of our increasingly digital lives. In fact, according to the Identity Theft Resource Centre, ...

Booking.com
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Safety & Security
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Online Travel Agencies (OTA)
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Online Travel Scams Are on The Rise. Here’s How to Stay Safe11 September 2024Booking.comOnline Travel Agencies (OTA)
Online Travel Scams Are on The Rise. Here’s How to Stay Safe
Press Release

Hotel Room Innsights Report: Hotels.com Pulls Back the Covers on the Surprising World of Hotels

Yesterday Hotels.com launched its annual Hotel Room Innsights Report*, uncovering surprising services and stories from more than 400 partner hotels worldwide. This year’s report reveals the astonishing items left behind by guests, wildest room servi...

Hotels.com
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Online Travel Agencies (OTA)
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Hotel Room Innsights Report: Hotels.com Pulls Back the Covers on the Surprising World of Hotels11 September 2024Hotels.comOnline Travel Agencies (OTA)
Hotel Room Innsights Report: Hotels.com Pulls Back the Covers on the Surprising World of Hotels
The Hotelier’s Guide to Profitable Direct Booking and OTA Management
Opinion

The Hotelier’s Guide to Profitable Direct Booking and OTA Management

Balancing distribution channels between Online Travel Agencies (OTAs) and direct bookings is essential for maximizing revenue and maintaining control over the guest experience. While OTAs can drive significant traffic and bookings, relying too heavi...

Anna Belash
Anna Belash
Chief Marketing Officer at Exely
Exely
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Property Technology
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Revenue Management
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Online Travel Agencies (OTA)
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Digital Marketing
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Anna Belash
by Anna Belash
10 September 2024ExelyOnline Travel Agencies (OTA)
The Hotelier’s Guide to Profitable Direct Booking and OTA Management
Press Release

How Creative Conversation with GenAI Can Unlock the Dream Destination You’ve Never Heard Of

While crowds flock to the world’s most popular destinations this peak travel season, Booking.com’s research reveals that a large subset of travelers (56%) are eager to venture off the beaten path, in search of lesser-known locations and experiences.

Booking.com
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Travel Technology
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Online Travel Agencies (OTA)
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Chatbots, Robotics & AI
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How Creative Conversation with GenAI Can Unlock the Dream Destination You’ve Never Heard Of 9 September 2024Booking.comOnline Travel Agencies (OTA)
How Creative Conversation with GenAI Can Unlock the Dream Destination You’ve Never Heard Of