eTravnet.com Expands "Bricks" Presence Into Super Kmart
ENGLEWOOD CLIFFS, N.J. / April 20, 2001--Plans to continue the expansion of Travel Network, the "bricks" division of the technology company, eTravnet.com, Inc., ETVT, by placing its franchised travel agency location inside Super Kmart stores, was announced today by Stephanie Abrams, Executive Vice President of the travel and technology company. The global franchise travel agency division, entering its 20th year of operation, has forged its...
According to Abrams, the value of the relationship is reciprocal. "Our travel agencies benefit from operating in prime locations inside high traffic environments. Consumers are drawn from Kmart's aggressive marketing programs," she explained. The presence of our Travel Network Vacation Central agencies gives Kmart shoppers another value packed service to add to their shopping experience.
The company began placing its franchised travel agencies inside high traffic mass merchanders in 1996. Now, with approximately 50 Travel Network Vacation Central brand locations strategically placed in store-within-a-store settings nationwide,
"Kmart opens opportunities for our chain's growth into areas of the country which are a perfect fit for our expansion plans," Abrams explains. "Our geographic focus for development targets areas where Super Kmart stores currently exist. We are excited that we find ourselves at the intersection of our planned expansion into territories where Super Kmarts have a strong presence, and a welcome mat out for our travel agencies and franchisees," Abrams states. "We embrace the challenge of growing with Kmart!"
Abrams notes that while the expansion of the "bricks" division remains a vital and important part of the company, the technology division of
"We are extremely proud of our company's progress in the "bricks and clicks" environment," says Michael Brent, President & CEO of
This press release contains forward-looking statements. All such statements involve risks and uncertainties, including, without limitation, the risks detailed in