Hotel Concepts Partners with ZDirect to Deliver Enhanced CRM Results for Hotel Companies

ATLANTA | Hotel Concepts, a leading global provider of property management/CRS technology and software solutions for the hospitality industry, today announced the successful implementation of a newly developed interface between its IDPMS Property Management System and ZDirect’s industry leading ZMail® product suite. This interface utilizes guest profiles and associated guest history information stored in the PMS database to develop strategic communications programs, which can be customized to guests’ unique needs and preferences. Routine communications, such as pre-arrival emails, confirmations and customer satisfaction surveys can also be tracked and analyzed, ultimately helping to convert leads and previous guests into loyal, long-term customers.

With a huge reservoir of segmented guest data contained in Hotel Concepts’ IDPMS, the ZMail program can, through the interface, automatically deliver e-marketing communications to an “opt-in” permission-based subscriber list, based on a selected range of criteria. Any hotel using this powerful combination of tools can create highly customized messages and gauge their ROI based on responses generated. The advantages of an e-marketing solution that is tied to a property’s database are numerous. Because it is e-mail based, communications are very inexpensive, as compared to other forms of direct marketing. In addition, the recipients are pre-qualified to receive the message, which greatly increases its effectiveness. ZMail’s “push” one-to-one method of messaging to the guest has been reported as second only to search marketing as the most effective online marketing tactic.

“The guest data that our customers have stored in the IDPMS database is one of their most valuable assets,” said Erik Weller, director of global sales for Hotel Concepts. “We want to give them every opportunity to take advantage of this data in any way that can make their companies not only more efficient but also more profitable. Our interface with the ZMail product suite allows hotels to fully utilize their database to build brand value and increase profit. I am pleased that we can help deliver these exceptional results for our clients.”

With IDPMS, properties can create, store and view guest profiles containing contact information, guest history and reservation information. Because IDPMS can filter guests based on a wide range of criteria on multiple levels, the interface with ZMail utilizes that segmented information and delivers effective, targeted e-marketing campaigns. “It’s matrix marketing at its best,” stated Weller.

“The interface between IDPMS and ZMail allows hoteliers to identify patterns in guest behavior and then create e-marketing campaigns to those guests or other guests who may have the same preferences,” said Doug Reinmouth, vice president of ZDirect. “Because it is data specific, the success of the messages can be gauged against that data and modified, based upon a property’s desired outcome.”

The first group of hotels to take advantage of this software integration will be Miami-based Cambean Hospitality, with The Carlton, The Clifton, The Nash and The Majestic, all located in Miami’s fashionable South Beach district.

For more information, please contact Jason Cape with Hotel Concepts at 1-866-687-0040, or visit .

About Hotel Concepts | Hotel Concepts provides advanced property management software to the hospitality industry worldwide, with innovative solutions designed for individual properties as well as hotel chains and management companies. Founded in 1994, Hotel Concepts has proven to be a reliable partner, both for individual hotels and hotel chains. With four main offices on three continents, worldwide support is guaranteed. North American Sales and Support are located in Atlanta, Georgia. Hotel Concepts’ products are installed around the world in individual hotels and chains alike, and have a great variety of dedicated users ranging from individual hotels with 20 rooms to chain-hotels with more than 500 rooms. The company’s client base includes properties in both the business and leisure categories, as well as conference centers. For more information, please contact Erik Weller at +31 (0) 76 530 53 53 for Europe, Jason Cape at 1-866-687-0040 for the USA, or visit . Media Inquiries, please contact Andrea Roland, Plan A Public Relations & Marketing, at (407) 905-0608 or email [email protected].

About ZDirect, Inc. | ZMail's parent company, ZDirect, Inc. (), based in Miami, Florida, is the preeminent provider of solutions for the travel and tourism industry in Internet and electronic marketing. The company takes e-mail technology to a new level by providing clients with a more powerful way to impact relationships with customers. With its patent-pending technology and expertise, ZDirect enables companies to send highly targeted, relevant e-mails to their permission-based, opt-in subscriber list. The result is new revenue captured, stronger customer loyalty, an expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing. ZDirect maintains offices in Miami, Florida, Myrtle Beach, and Ottawa, Ontario, Canada. For more information please visit www.zdirect.com or contact Bob Fill at [email protected], or call 843-839-3100.