November 24, 2008

Is your Hotel Websites still good enough to compete?

Travel 2.0 Strategies & Tools from Xotels

Xotels is a group of passionate and creative industry freaks that would like to share their ideas with you. There have been many new developments in the last years and even months. The playing field has changed dramatically. But what to do and what not to do?

Xotels

In our workshop we show you how ONLINE HOTEL MARKETING CHANGED. We present you with some easy to implement but effective ideas and action steps to take advantage of all the new Travel 2.0 stuff. The funny thing is so much can be done for free or with little budget...

People don't have email anymore but use Facebook and MySpace to communicate. YouTube personal video channels are broadcasting personal travel experiences. People tell their friends and colleagues what they are doing right now on micro-blogging sites like Twitter. All these social applications on the internet will have an impact on how you can reach potential clients on the internet.

The workshop continues to develop itself as we discover new things and ideas from the blogs we read and the brainstorming sessions we have with hoteliers and techies from other industries. In any case here are some highlights of the day;

What should you do with Web 2.0 for the operations, management and marketing strategy of my hotel?
How is search engine optimization and positioning changing?
How to manage your hotel's online reputation and respond to client reviews on TripAdvisor or TravelPost?
How to launch a hotel blog or client / guest community?
How can you add hotel reviews to your website for free?
What is Google Local Business and how to use it improve the exposure of your hotel?
How to create a map with tourist attractions with tools like Google Maps or Google Earth?

As you can see, quite a bit of stuff to keep your head spinning for months. But don't worry we will give you some action steps after the workshop and will follow up with you as well to see what you have implemented.

So where can you join us?

Mallorca, November 28
Barcelona, December 1
Madrid, December, 3
Venice, March 5
Lisbon, March 31
Rome, March 26
Lisbon, March 31
Barcelona, April 2
Prague, June 11
Algarve, June 25
Amsterdam, July 9
Dublin September, 29

If you BOOK NOW and get 50% off.

For details click here: Travel 2.0 Workshop, or subscribe here: registration form.

See you soon...
Patrick Landman-Xotels

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