Marriott Recognized for the Group Pricing Optimizer

Marriott was recognized for The Group Pricing Optimizer (GPO), a web-based application that maximizes revenue and profitability by improving how we price, sell and service group business. Integrated with the sales, catering and reservations systems, GPO also makes information available across many hotels so one sales manager can serve the needs of an individual customer and quote group rates for multiple hotels with confidence.

"Our ability to pair the science and technology that dynamically provides Marriott's sales force and Marriott.com with group rates that are based on daily market conditions sets us apart from the competition," said Carl Wilson, executive vice president and CIO. “We are honored that our efforts have been recognized by CIO Magazine.”

"This year's CIO 100 awards draws well-deserved attention to companies that are both innovating and creating business value with IT despite the economic downturn, " said Maryfran Johnson, Editor in Chief of CIO magazine & Events. "These winners are an inspiration to businesses everywhere."

About the CIO 100
The recipients of this year's CIO 100 award were selected through a three-step process. First, companies filled out an online application form detailing their innovative practices in both business and IT. Next, a team of judges reviewed the applications in depth, looking for unique practices and substantial results. Finally, CIO editors reviewed the judges' recommendations and voted on the final 100. Once the top 100 honorees were selected, several honorees were chosen to receive an additional special award.

Complete coverage of the 2009 CIO 100 awards will be on on June 1, 2009 and in the August 1st issue of CIO magazine.