London, UK —- The impact of information technology is poised to be the single most revolutionary development for the hospitality, foodservice and catering sectors. To ensure that the marketplace is ready to face the challenge, leading industry associations: HCIMA* and HITA** have voiced their strong approval for the UK's first conference and exhibition, HOSTEC, solely dedicated to technology solutions in these sectors. For more information visit www.hostec.co.uk.

To be held 11-13 April 2000, at the Wembley Conference and Exhibition Centre (London), HOSTEC has received industry endorsement in support of its comprehensive educational programme. HOSTEC provides the hospitality and foodservice industries with a single, focused event, with the opportunity to address and discuss technology-related trends and issues, and learn first hand about the very latest in product innovations.

The presentation of case studies and other key sessions will allow delegates to enter into high-level discussions with the industry's leading senior decision makers. Savoy Hotel, McDonald's, Compass, Bass Hotels & Resorts, Starwood, Whitbread, HMS Corporation and Jarvis Hotels are just a handful of the companies who will be attending the show to share their UK and global expertise during these educational sessions.

"Business is changing faster than ever, now that we can harness some of the power of information technology," says David V. Wood, chief executive of HCIMA. "Many in the industry are unaware of what is achievable today, let alone what opportunities and treats are on the horizon. We are pleased that HOSTEC is putting this emphasis on what we might expect from the IT revolution in our businesses. If we become informed about the possible, we can innovate for the future."

This is echoed by Susan Welch, chairman of HITA Europe: "HITA's role is to promote interaction between users, suppliers and academics in the realm of hospitality technology. We welcome this new show which will not only showcase new developments but provide an educational aspect and a forum for discussion involving all those in the industry. There is no doubt that the hospitality industry is improved by the use of technology-- the only unknown factor is just how great that improvement can be. HOSTEC will help point the way to the future."

In addition to industry endorsement, HOSTEC 2000 has the support of the following founding sponsors: Crown Systems, Ibertech, IBM, MICROS-Fidelio, NCR Corporation and ParTech.

Naomi Paz
CynterShow, Conference Planner
800-825-5787
CynterShow