"We are eager to establish a partnership with Newmarket International and anxious to begin utilizing the unmatched capabilities of the NetDelphi Professional sales and catering system," stated Jeff Kienker, Chief Technology Officer at the Bacara Resort & Spa. "The stability, user-friendliness and depth of functionality of Newmarket's products played a significant role in Bacara's decision to implement the Newmarket solution. With a proven track record of delivering technology innovation, consultative services, and superior customer support, Newmarket is the clear choice for maximizing Bacara's potential for growth."
"Efficient and timely communication is vital for a resort such as Bacara. We offer the ultimate experience for our guests and this begins with the initial customer contact," stated Dickson Fung, Director of Finance for Bacara. "It is essential to make an exceptional and lasting first impression - NetDelphi Professional will enable Bacara to extend the utmost in customer service."
In addition to offering superior customer service, the resort is also focused on utilizing technology to expand its business. Bill Gamble, President & CEO of Carefree Marketing and industry analyst states, "Bacara is the most significant luxury resort to be built since the Phoenician. Similar to the Phoenician, Bacara realizes the importance of leveraging innovative sales technologies to achieve targeted levels of group business."
"We are delighted to be selected for such a critical component of Bacara's future success," states Sean O'Neill, President & CEO of Newmarket International. "This decision indicates that regardless of a softening economic market, hoteliers continue to focus on the strategic value associated with reliable, and innovative technology. Newmarket will work diligently to ensure that each sales person's productivity is positively impacted from the onset of the conversion."
"With NetDelphi Professional, Bacara Resort & Spa will now be equipped with the most advanced technology available to efficiently manage the customer relationship process and increase profitability," concluded Fung
About NetDelphi Professional
NetDelphi Professional is the industry leader in automating the sales, marketing, and catering processes of large properties. Professional has become the industry standard for creating business efficiencies and maximizing profitability.
About Bacara Resort and Spa
BACARA Resort & Spa is located on 78 pristine oceanfront acres on Santa Barbara's famous coastline. The resort sets a new standard for luxury accommodations and amenities, including a 42,000 square foot spa, three unique specialty restaurants, three heated infinity pools, tennis and beach facilities, a 1,000-acre Ranch at BACARA for hiking, biking, and horseback riding, and access to two 18-hole championship golf courses. Built in the style of a Spanish coastal village, BACARA offers stunning views complemented by personalized service, superb cuisine and unmatched attention to detail.
About Newmarket International
Newmarket International is the leader in delivering Internet solutions to the global hospitality marketplace. Because of superior technology, extensive support, domain expertise, and a commitment to the industry, we empower our customers' ability to increase efficiencies to maximize their profits. For more information, visit www.newmarketinct.com
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