IMHI invites Industry Professionals to seminar on "Hotel Marketing Communication in Challenging Times" - 11 January 2001, Cergy-Pontoise - Paris, France
Cergy-Pontoise, France - IMHI (Cornell University - ESSEC), Europe's leading MBA specialised in international hospitality management, is inviting industry professionals to participate in a workshop on "Hotel Marketing Communication in Challenging Times". Free of charge, this workshop is designed to provide practical advice to professionals on developing marketing communication campaigns that have a real impact in times of crisis.
Richard Edelstein, Director IMHI said "Our industry partners continually stress the need for their executives to have the opportunity to participate in ongoing educational opportunities. Particularly in this period of economic down-turn, we believe our institution has an important role to play in responding to these needs. Such workshops underpin our Executive Education programmes".
Challenging delegates on marketing communication in times of crisis and co-sponsoring the event will be two industry experts - Alex Gibson, Senior Lecturer in Marketing, Faculty of Tourism and Food, Dublin Institute of Technology, and John S. Fareed, ISHC, Principal with Hospitality Marketing Consultants, Inc. Virginia, US.
Programme highlights include:
Marketing communication in the hospitality sector - media planning, placement and analysis; designing award winning creative campaigns; what does one-to-one communication mean for marketing communication's future role? Case studies demonstrating the importance of strategic thinking in marketing communication.
The workshop will be convened on on Friday afternoon, 11 January at IMHI/ESSEC's campus in Cergy- Pontoise, just outside Paris. Industry professionals can register by contacting Nicola Pogson, Director of Corporate Relations, IMHI - tel: 33 1 (0) 34 43 31 73, fax: 33 (1) 34 43 17 01, email:
IMHI is Europe's leading MBA in International Hospitality Management jointly operated by Cornell University's School of Hotel Administration and Group ESSEC, making it a real business school for hotel, restaurant and tourism managers. IMHI's 18-month study program prepares future leaders for the hospitality industry; it is truly international and keeps close ties with the sector's leading corporations. Entry requirements include bachelor's degree education, fluency in English language and prior professional experience in hotel, restaurant or tourism industries.
Group ESSEC is a private graduate school of management (established in 1901), accredited by the International Association for Management Education, affiliated to the Chamber of Commerce and Industry in Versailles, Val d'Oise, Yvelines, and is the first European Business School accredited by AACSB International - The Associaiton to Advance Collegiate Schools of Business.