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Audio Interview w/ Ron Goldfarb, President, The Edge Consulting Group, Atlanta - Commenting on his article: 'Managing the Relationship Between Corporate Information Technology and the Franchisees

Time to learn a lesson, as the Edge Consulting Group in Atlanta sees it. In this streaming audio interview, we take a closer look at Ron Goldfarb's article 'Managing the Relationship Between Corporate Information Technology and the Franchisees.' He'll share some of his experience while with Six Continents Hotels, give us some insight on what franchisees expect from corporate IT and what corporate IT professionals can do to improve the...

Ron Goldfarb, now president of The Edge Consulting Group, has spent the past five years as Franchisee Relationship Manager for the Information Technology Department at Six Continents Hotels. He came to the company at a time when relationships between the IT Department and the franchisees were at an all time low. Working closely with Doug Lewis, the Chief Information Officer, they were able to turn those relationships around. This article relates just some of the lessons that Ron learned during that exciting time.

Kevin Heilbronner is the US Editor for hsyndicate.com, wiredhotelier.com and hospitalitynet.org, providing content for these websites in the form of articles and both audio and video interviews. Based outside of Washington DC, Heilbronner has worked with Hospitality Net to conduct interviews at several hospitality trade shows in the US and Europe over the last year. A familiar voice in Washington, DC, Heilbronner is the stadium announcer for the NBA's Washington Wizards, WNBA's Washington Mystics, WUSA's Washington Freedom and DC United of MLS. He resides in Centreville, VA and can be reached via [email protected].

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