Advertisement
Report Sales & Marketing

PhoCusWright's FYI - Building The Online Vacation Package Marketplace: Survey Results

In 2002, PhoCusWright Inc. and New York University's Tisch Center of Hospitality and Tourism began a joint research process into the biggest trend in online travel: vacation packaging. The overall purpose of the research was to investigate the technological, marketing and financial challenges for building the online vacation package marketplace.

Phocuswright

Two online surveys were developed targeting two segments of the vacations marketplace:

  • Tourism Technology Providers (vendors of software and hardware)
  • Tour Operators (including online travel agencies that package and sell tours)

These survey results are available as a free pdf download at:

Click here to download the survey-results

PhoCusWright Inc. is where/how businesses gain competitive advantage from intense and unambiguous analysis of the strategic center of the world's largest industry: travel, tourism and hospitality. The company offers products and services including: The PhoCusWright Channel, an annual, subscription-based, syndicated service featuring an efficient feed of business and competitive intelligence for the corporate and leisure travel, tourism and hospitality marketplace; The PhoCusWright Executive Conference and TRAVDEX, definitive forums for the online travel marketplace; and hands-on strategic consulting and custom research. Established in 1994, PhoCusWright Inc. is headquartered in Sherman, Conn. Additional information and research are available at www.phocuswright.com.

Sales & Marketing Sales & Marketing
Phocuswright
Event Organizer

Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness.