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Strategically Integrating The Pieces: Using Research to Drive Hotel Growth - HSMAI Marketing Review

By Rick Garlick, Ph.D.- Companies that research the hospitality industry are facing a significant evolutionary process. Most of the prominent hotel chains employ market research companies to conduct large customer satisfaction studies. For the most part, these research companies have offered efficient collection of data, as well as timely and accurate reporting as their primary value propositions.

HSMAI (USA)

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HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality and travel industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and 60 chapters worldwide. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005. You can also visit the web site at www.hsmai.org.

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HSMAI (USA)
Association

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers.