"The decision to appoint an E-Distribution specialist reaffirms our position in bringing international luxury and business travelers the very best of boutique hotels through the electronic reservation channels. Travelers and Travel Professionals worldwide have embraced the boutique concept and our goal is to ensure our independent member hotels receive the best resources from Boutique to compete with the industry giants. For member hotels, having access to the travel industry's top talent for e-channel management underscores our commitment to the Boutique brand and membership value," commented EVP & COO, John Sears.
Mr. Nefil's intense background, through reservation and revenue management of hundreds of hotels and internationally recognized casinos, has provided him with significant global experience and a solid leadership role industry-wide as an authority on the electronic channels reservations network and the needs of independent boutique hotels. In his 14 professional years, he has led a variety of initiatives for an international hotel organization, a luxury hospitality group and a multi-national reservations organization.
"Said Nefil brings a wealth of knowledge, experience and professionalism to Boutique Hotels & Resorts International®. We are very pleased to have Said leading our reservation and revenue management team. He is one of the most brilliant e-channel managers in the industry and will contribute to the continued success of our boutique hotel member's." Sears continued, "In addition to seeing to the needs of the independent boutique hotel members, Said will be responsible for 3rd party reservation transaction negotiations as well as single image inventory improvements, consistent best rate guarantee policy, and integrity of the Boutique brand across the internet and global distribution system worldwide." Said can be contacted at [email protected].
Boutique Hotels & Resorts International® awards a distinct identity to boutique hotels around the world that is recognized by travelers and travel professionals for a genuine boutique lodging experience. To member hotels Boutique is a full service strategic alliance featuring inventive marketing and the very latest in reservation and global distribution technology that gives independent boutique hotels the ability to compete with the major hotel giants. These unique, individual boutique hotels and resorts are showcased in three distinctive Collections: The Diamond Collection (discreet world class service), The Emerald Collection (the very best in their destination) and The Sapphire Collection (distinctive style and decor of locale). Boutique Hotels & Resorts International is a subsidiary of Toronto, Ontario (Canada) based AFM Hospitality Corporation (TSX: AFM - News). Make online reservations and find more information at or call 1-800-577-9449.
About AFM Hospitality Corporation - Through its subsidiary companies, AFM Hospitality Corporation operates or has open and/or executed franchise, management and membership agreements with more than 300 hotels, restaurants and other nationally franchised service businesses throughout Canada and fifteen other countries. The company's focus is to be a leader in global hospitality management and franchising; InterActive Reservations Platforms and Marketing Solutions; and luxury lifestyle brands and branded services. AFM Hospitality Corporation is a publicly traded company listed on the Toronto Stock Exchange (TSX: AFM - News) and may be reached at .
Forward-Looking statements and Information
This Press Release contains certain forward-looking statements and information from AFM Hospitality Corporation and/or its subsidiaries relating, but not limited to, the company's operations, anticipated financial performance, business prospects and strategies. Forward-Looking information typically contains statements with words such as "anticipate", "believe", "plan" or similar words suggesting future outcomes. The results or events predicted in these statements may differ materially from actual results or events. By its nature, AFM Hospitality Corporation's forward-looking information involves numerous assumptions, inherent risks and uncertainties, including but not limited to the following factors: changes in business strategies; general global economic and business conditions; the effects of competition and pricing pressures; hospitality industry overcapacity; shifts in market demand; changes in laws and regulation; uncertainties of litigation; labor disputes; timing of completion of capital or maintenance projects by both franchised and managed hotels; currency and interest rate fluctuations; various events which disrupt operations; and technological changes. AFM Hospitality Corporation undertakes no obligation to update publicly or otherwise revise forward-looking information, whether as a result of new information, future events or otherwise.