The Hospitality Sales & Marketing Association International (HSMAI) University is offering a rare opportunity to participate in two “one-of-a-kind” computer simulation experiences as part of its programming this year. The topics are Business Acumen for Business Results and Revenue Management for Business Results. The Business Acumen simulation course has been offered as a core management course to major hotel chains and as an upper level course at over 80 hotels schools such as Cornell, UNLV, UMass and Penn State. The unique seminar is designed around the renowned hotel management simulation HOTS (Hotel Operation Tactics and Strategy). HSMAI University is the only professional association to present the courses to the public.

Peter Starks, MSC, MBA, CHE, FHCIMA, is the Managing Director of Training Technology International, which conducts some 25 computer-based management development programs per year around the globe using the preeminent HOTS simulation.

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005, or visit the Web site at .