Going Green | Sustainable Practices Take Root in Hospitality
HSMAI Marketing Review | Summer 2007
Good for the planet, good for people, good for profits— the trifecta of sustainability explains why boutique hotels to big guns are going green. And it’s not just green-washing. Forward-thinking hospitality executives are investing in maintenance makeovers, system overhauls and new green-from-the-ground-up construction. They’re choosing renewable materials and earth-friendly supplies, energy efficient technologies and management practices that...