Following the severe drop in demand that the industry has been living through for the past year, what should we be expecting in 2010? Is recovery around the corner – and if so, what shape will it take for the US hotel business? JAN D. FREITAG, Vice President of SMITH TRAVEL RESEARCH, describes the outlook.

About The HOTEL yearbook (HYB)

The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. For more information visit hotelyearbook.com.

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