JULIE KEYSER-SQUIRES is the CEO of SOFTSCRIBE Inc., a digital marketing and PR firm in Atlanta. Here she looks at the social media scene and explains how to stay on the leading edge of these increasingly influential – and quick-changing – marketing tools.

There are big changes afoot in the world, and many of them impact the hospitality and tourism industry. This is especially true in social media which, in 2010, I believe will reach a tipping point of credibility and use in our industry, yield lucrative ROI operator strategies, and create niches that equal riches.

About The HOTEL yearbook (HYB)

The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. For more information visit hotelyearbook.com.

Related