In 2010, we will see a new hotel marketplace taking shape, says FRANCISCO ZINSER CIESLIK, Chief Operating Officer of Madrid-based NH HOTELES.

Trends in consumer behavior are forcing hotels to rewrite the old rules of marketing. Some of the changes that we are going through in these very challenging times I truly believe will become structural and for the long run. If there ever was the belief that the greater part of the hotel industry was becoming a commodity, it is clearer today. There are several ingredients to this.

About The HOTEL yearbook (HYB)

The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. For more information visit hotelyearbook.com.

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