Newmarket International, Inc. Acquires Libra OnDemand
PORTSMOUTH, NH – NOVEMBER 2, 2011 – NEWMARKET® INTERNATIONAL, INC. (www.newmarketinc.com), today announced that it has acquired LIBRA ONDEMAND (www.libraondemand.com), a leading cloud based CRM (Customer Relationship Management) system designed to meet the needs of global hospitality. The purchase will extend the value and benefits of NEWMARKET INTERNATIONAL'S products and services.
The purchase of LIBRA ONDEMAND fits into NEWMARKET INTERNATIONAL'S strategy to provide the most complete sales solutions across hotels and venues of all levels of complexity and worldwide.
The acquisition of LIBRA ONDEMAND is highly complementary to our existing solution set,‖ says Jeff Hiscox, President and Chief Executive Officer at NEWMARKET INTERNATIONAL. ―Both NEWMARKET INTERNATIONAL and LIBRA ONDEMAND have recognized the benefits of delivering a true cloud-based delivery model on top of the Force.com platform from Salesforce.com®. Combined, the companies now offer hospitality business services for Above Property Sales, Property Sales, Clustered Sales, Loyalty Management, and Marketing Automation.
"We are so excited to join the NEWMARKET INTERNATIONAL team," stated Gregg Hopkins, President of LIBRA ONDEMAND. "The acquisition of LIBRA ONDEMAND by NEWMARKET INTERNATIONAL is a natural fit for us-to combine our teams and bring to market new, innovative, and unrivaled cloud-based solutions for hospitality and our mutual customers. It's also great to partner with the market-leader in hospitality groups and meetings, NEWMARKET INTERNATIONAL."
Hopkins will join NEWMARKET INTERNATIONAL, continuing as President, LIBRA ONDEMAND, a division of NEWMARKET INTERNATIONAL, INC. Hopkins will manage all aspects of LIBRA ONDEMAND's business, and LIBRA ONDEMAND will continue to maintain operations and service existing customers out of their headquarters in Celebration, Florida, a suburb of Orlando.
is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies. The comprehensive Libra OnDemand Hospitality Management System provides a suite of subscription based, easy to use, web applications: CRM & Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). For more information about Libra OnDemand, contact [email protected] or visit the website www.libraondemand.com.
About Amadeus
Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveller journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans.
Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.
To find out more about Amadeus, visit www.amadeus-hospitality.com.
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Marty Denning
Director, Marketing and Business Development
603-430-6718
