PORTSMOUTH, NH – NOVEMBER 1, 2011 – NEWMARKET® INTERNATIONAL, INC. (www.newmarketinc.com), today announced that it has acquired MTECH (www.m-tech.com), the leading Software-as-a-Service (SaaS) hospitality automation platform.

The purchase of MTECH represents NEWMARKET INTERNATIONAL'S unwavering commitment to be the global leader in hospitality and meeting and events.

"Our acquisition of MTECH will revolutionize the distribution of actions required to efficiently set-up, modify, and service events," says Jeff Hiscox, President and Chief Executive Officer at NEWMARKET INTERNATIONAL. When integrated with NEWMARKET INTERNATIONAL's newest version of Delphi® sales and catering, MTECH customers will have complete control in setting up workflows, measuring progress and evaluating labor usage. It's a Win-Win-Win-not only for Newmarket International and MTECH, but also for our mutual customers who will benefit even more in terms of revenue and cost savings potential."

"We are excited to join the NEWMARKET INTERNATIONAL team," stated Luis Segredo, President and CEO of MTECH. "The acquisition by NEWMARKET INTERNATIONAL provides a great opportunity for MTECH to grow by leveraging NEWMARKET INTERNATIONAL's industry leadership and presence and through expansion of MTECH's products, services, and markets served. NEWMARKET INTERNATIONAL and MTECH serve the same core hospitality markets; therefore, MTECH is the ideal partner to provide new, innovative solutions to NEWMARKET INTERNATIONAL clients worldwide."

Segredo will join NEWMARKET INTERNATIONAL, continuing as President, MTECH, a division of NEWMARKET INTERNATIONAL, Inc. Segredo will manage all aspects of the MTECH business, and MTECH will continue to maintain operations and service existing customers out of their headquarters in Miami, Florida.

About MTech
Since 1993, MTech has developed and installed solutions to help hotels work smarter - not harder. The company serves more than 2,000 hotels in over 40 countries. Focused on improving guest service by improving efficiency, MTech offers HotSOS, PMWorks, REX and now Libra OnDemand. All MTech solutions today are enterprise level, SaaS solutions that offer maximum value with limited investment. MTech also provides consulting and training services to help customers achieve maximum value from their investments. It serves its customers from data centers in Miami, Las Vegas and Hong Kong, and its company headquarters are in Miami. For more information on the company, please visit www.m-tech.com.

About Amadeus

Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveller journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans.

Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.

To find out more about Amadeus, visit www.amadeus-hospitality.com.

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Marty Denning
Director, Marketing and Business Development
603-430-6718