Serenata announces new business partnership with

agorahospitality.

The new partner will target the US market with Serenata's CRM and e-marketing solutions.

Serenata IntraWare, a leading provider of electronic marketing and CRM solutions for the hospitality industry has formed a distribution partnership with US-based agorahospitality, a team of hotel distribution experts dedicated to developing and breaking into new markets and building strategic client relationships.

As part of the new cooperation, agorahospitality will market

and distribute Serenata's e-marketing and Customer Relationship Management solutions which are tailor-made for the hospitality industry. agorahospitality was founded by and is benefitting from the expertise of the three highly experienced hospitality professionals, William Goldsberry, Donald R. Smith and Ragnar J. Strerath.Commented William Goldsberry, partner with agorahospitality: "We are proud to have closed this partnership with Serenata. Combining a chain-wide CRM solution which interconnects multiple properties and hotel systems and provides all the tools required for focusing on loyal and profitable guests with our years of know-how seems ideal."

Dieter Dirnberger, Serenata's Director of Sales and Marketing and Member

of the Board of the Munich-based company explained that the new distribution partnership was also driven by increasing demand for integrated hotel CRM solutions in the US.

"Serenata NetHotel and Serenata @mail integrates both, PMS and

CRS systems in place and so forms a unique platform for chain-wide CRM. The hotel group decides which tools to use, from sending personalized reservation confirmations with upgrade offer to a full fletched central guest management and campaigning solution with an online member portal, social network integration and loyalty programs," Dirnberger explained. "Industry professionals such as Don, Bill and Ragnar are the perfect partners for introducing the possibilities and underlying opportunities to customers."

About agorahospitality
agorahospitality

Ltd. is specialized in Hotel Software distribution. Based in Frankfurt, Germany, and in San Francisco, USA, agorahospitality has a dedicated team of hotel distribution experts located all over the world with a decent network in the Hotel industry, that develops and drives new sales and marketing initiatives and helps parties to win major accounts. Building a product profile for hospitality suppliers they partner with is also one of the major offerings of agorahospitality.

About Serenata CRM

Serenata CRM is a worldwide leading provider of guest communication and CRM solutions for the hotel industry. Founded in 1996, Serenata CRM has many years of experience in the hospitality business and is a subsidiary of NextGuest Technologies, which also includes HeBS Digital as a specialist in digital marketing. Through the cooperation of both companies, Serenata CRM offers comprehensive CRM and E-marketing solutions for the hotel industry. A special focus is placed on attracting new guests by integrating all digital channels. With the integration of guest information from Property Management Systems (PMS), Central reservation Systems (CRS), websites and other systems, Serenata CRM offers a 360° guest profile view. With Serenata CRM, guests are contacted by a targeted, dynamic and relevant communication before, during and after their stay with the aim of long-term guest loyalty. www.serenata.com

About NextGuest Technologies

NextGuest Technologies is an integrated hospitality technology and digital marketing company comprised of HEBS Digital and Serenata CRM. Combining our leading technology with innovative strategy, design, and digital marketing solutions, we are closing the loop on the customer journey with the first fully-integrated guest engagement, acquisition, and marketing platform. NextGuest Technologies helps hoteliers to increase direct bookings and revenue, lower distribution costs, and increase the lifetime value of guests by combining the power of CRM with guest acquisition marketing. Its diverse client portfolio spans the globe and consists of top luxury and boutique hotel chains, independent hotels, resorts, casinos, franchised properties, hotel management companies, and DMO and tourist offices. NextGuest's mission is to continue to build a portfolio of innovative technology companies that are paving the way in the industry - exclusively focusing on companies that are the best at what they do in the hospitality space. www.nextguesttech.com

Dieter Dirnberger
+49 89 929003 0

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