What is the difference between a hotel CRM for B2B and for B2C?
Opinion

What is the difference between a hotel CRM for B2B and for B2C?

In an era of relationships and personalisation, a Customer Relationship Management system (CRM) has become the king. And especially for hospitality, this type of software is turning into a key element of every hotel’s tech stack.

Johanna Bernuy
Johanna Bernuy
Marketing Manager at Bookboost
Bookboost
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Johanna Bernuy
by Johanna Bernuy
26 September 2024BookboostCRM & Loyalty
What is the difference between a hotel CRM for B2B and for B2C?
Supplier News

IHG, Sonesta, Nemacolin Speak on Stage on how a Modern Data Strategy is Critical to Success

The hospitality industry is undergoing a transformational shift, driven by data integration and innovative technology solutions that increase efficiency while improving the guest experiences. During a recent panel discussion at HITEC 2024 in Charlot...

HAPI (Data Travel, LLC)
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Innovation
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IHG, Sonesta, Nemacolin Speak on Stage on how a Modern Data Strategy is Critical to Success23 September 2024HAPI (Data Travel, LLC)CRM & Loyalty
IHG, Sonesta, Nemacolin Speak on Stage on how a Modern Data Strategy is Critical to Success
7 features you can’t miss in a hotel CRM
Opinion

7 features you can’t miss in a hotel CRM

If you are tired of dealing with disorganised and scattered guest data and manually managing all guest communication, you are probably looking to implement (or already have implemented) a CRM for your hotel.

Daan De Bruijn
Daan De Bruijn
Co Founder of Bookboost
Bookboost
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Daan De Bruijn
by Daan De Bruijn
17 September 2024BookboostCRM & Loyalty
7 features you can’t miss in a hotel CRM
Travelers Invited to ’Graduate with Honors’ as Graduate by Hilton Joins the Hilton Honors Program
Press Release

Travelers Invited to ’Graduate with Honors’ as Graduate by Hilton Joins the Hilton Honors Program

As the leaves begin to turn and the excitement of a fresh school year sets in, Hilton ushers in a new season as Graduate Hotels officially joins Hilton’s 24 world-class brands. Whether planning a gameday getaway, a nostalgic return to campus, or a f...

Hilton
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Travelers Invited to ’Graduate with Honors’ as Graduate by Hilton Joins the Hilton Honors Program12 September 2024HiltonCRM & Loyalty
Travelers Invited to ’Graduate with Honors’ as Graduate by Hilton Joins the Hilton Honors Program
The Secret to Outperforming the Competition: It’s Not Just About Customers
Opinion

The Secret to Outperforming the Competition: It’s Not Just About Customers

In a recent Amazing Business Radio episode, I interviewed Rony Vexelman, the VP of marketing at Optimove, who said, Companies that put their customers at the center are the companies that are outperforming their competition.

Shep Hyken
Shep Hyken
Customer Service and Experience Expert, Keynote Speaker and Bestselling Author
Shepard Presentations, LLC.
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Shep Hyken
by Shep Hyken
11 September 2024Shepard Presentations, LLC.CRM & Loyalty
The Secret to Outperforming the Competition: It’s Not Just About Customers
Your Data, Your Control: Ensuring Your Data is YOUR Data When It Comes to Hotel Technology
Opinion

Your Data, Your Control: Ensuring Your Data is YOUR Data When It Comes to Hotel Technology

In the modern, data-centric, tech-reliant hospitality industry, hotels depend heavily on third-party vendors to streamline operations, enhance guest service, and maximize profits and productivity. This dependency, however, introduces a vulnerability...

Mike Pavicich
Mike Pavicich
Director, Global Sales at SalesAndCatering.com, LLC
SalesAndCatering.com, LLC
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MICE
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Mike Pavicich
by Mike Pavicich
10 September 2024SalesAndCatering.com, LLCCRM & Loyalty
Your Data, Your Control: Ensuring Your Data is YOUR Data When It Comes to Hotel Technology
Opinion

Should hotels refuse to join a club which would have them?

The current battleground for the big hotel chains is not pipelines, but loyalty members. Marriott may be the leader in terms of portfolio, but the size of its loyalty programme, Marriott Bonvoy, is being challenged by Hilton Honors.

Alex Sogno
Alex Sogno
CEO, Global Asset Solutions
Global Asset Solutions
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Luxury Travel
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Alex Sogno
by Alex Sogno
10 September 2024Global Asset SolutionsCRM & Loyalty
Global Asset Solutions
Data-Driven Personalization: Are Hoteliers Missing the Mark?
Opinion

Data-Driven Personalization: Are Hoteliers Missing the Mark?

As guest expectations for personalized experiences continue to rise, hotels face escalating pressure to deliver tailored content that resonates on an individual level. Instant gratification is now the norm, with guests anticipating that hotels will ...

Joe Vargas
Joe Vargas
SVP & General Manager, Infor Hospitality
Infor
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Joe Vargas
by Joe Vargas
5 September 2024InforCRM & Loyalty
Data-Driven Personalization: Are Hoteliers Missing the Mark?