La Dolce Vita Orient Express Stops at Vinitaly with Its Dedicated ‘Vinitaly Lounge’
Embark on the luxury train, where Italian enological masterpieces and culinary experience signed by Heinz Beck awaits
La Dolce Vita Orient Express, the first Italian venture in luxury rail hospitality, makes a stop in Verona with its curated ‘Vinitaly Lounge’ at Vinitaly, an international wine and spirits exposition in Northeast Italy. The mockup of the train will be present during the event in outdoor area Hall 9-11, marking the first public presentation of the new partnership with the prestigious oenological Salon.
The partnership between La Dolce Vita Orient Express and Vinitaly has committed to annually selecting six oenological excellences present during the salon, representative of Northern, Central, and Southern Italy. The careful selection will eventually become part of the train's wine list.
Further to this commitment and coinciding with Vinitaly’s 56th edition, Beck & Maltese Consulting alongside La Dolce Vita Orient Express confirmed that renowned three Michelin-starred chef, Heinz Beck, will oversee the cuisine on board the ‘Made in Italy’ rail cruises.
Starting from its inaugural departures set for spring 2025, guests aboard La Dolce Vita Orient Express will have the pleasure of experiencing the selected labels and curated menu by Chef Heinz Beck. With the ambition of its cuisine to become a recognized part of UNESCO heritage, the train will offer regional and thematic routes, celebrating the culinary diversity of each region traversed during every journey.
The culinary and oenological experienced showcased at Vinitaly seamlessly aligns with the luxury hospitality concept championed by Arsenale. It seeks to foster collaborations with local Italian life and celebrate the authentic symbols of Italian excellence; ranging from carriage production and product selection on board to the interior design - reinforcing the principles that have given life to La Dolce Vita Orient Express, from the very beginning.
Creating an industrial model capable of elevating national and international tourism offerings by systematizing what represents the most renowned Italian brand worldwide, Made In Italy. High-profile excellence and quality are at the heart of every experience that will be recreated both off and on board the train. Special thanks therefore go to chef Heinz Beck, who with his art will guarantee guests of 'La Dolce Vita Orient Express' experiences that are hardly repeatable, and to Vinitaly for giving us the opportunity to launch and highlight, alongside the biggest labels, also those lesser-known wineries but synonymous with quality and the uniqueness typical of our incredible country. Paolo Barletta, CEO of Arsenale SpA
With this partnership we are giving our exhibitors at Vinitaly a new high-profile business opportunity towards a high-spending segment that adds to the promotional initiatives already on the calendar throughout the year in Italy and abroad in favor of Made in Italy wine. Veronafiere President Federico Bricolo
La Dolce Vita Orient Express, with the support of Trenitalia-Gruppo Ferrovie dello Stato, Fondazione Fs, and Treni Turistici Italiani, is designed for travelers in search of a unique experience, entirely dedicated to Made In Italy.
With its iconic journeys, each allowing to discover the richness of Italian regions, the train will cover over 16,000 km, including 7,000 km non-electrified railway, promoting the beauty of slow travel and sustainable tourism. The agreement between Arsenale and Vinitaly is based on shared values, aimed at promoting the region, respecting Italian traditions, and the excellence of ‘Made in Italy’, a unique heritage recognized worldwide.
ABOUT ARSENALE S.p.A.
Founded in 2020 by Paolo Barletta and Annabel Holding, Arsenale is an Italian company operating in the luxury hospitality industry. Its primary objective is enhancing the Italian tourism sector through two main divisions: Hospitality Hotel and Resort, which develops and manages luxury hotel facilities in synergy with renowned global luxury brands such as Soho House and Orient Express. The company's pipeline includes several strategic operations in Rome, Cortina, Tuscany, and Southern Italy. Luxury Train Cruising develops Orient Express La Dolce Vita, the first sustainable rail tourism project offering luxury accommodations in collaboration with Orient Express, Trenitalia-Gruppo Ferrovie dello Stato, and FS Foundation. In 2023, Arsenale began the internationalization phase by developing a new concept of luxury rail cruising, thanks to Italian know-how and craftsmanship. The company has signed a partnership with Saudi Arabia Railways, for the development of Dream of The Desert, the first luxury train expected in the Kingdom, with Etihad Railway, for the development of a luxury train that will travel across the Middle Eastern peninsula; with O'zbekiston Temir Yo'llari JSC, the Railways of Uzbekistan and the State Tourism Committee of the Republic of Uzbekistan, to develop the first luxury train in Central Asia that will run from the end of 2026 and with Egypt National Railway for the first luxury train in Egypt. www.arsenalegroup.com
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,500 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit www.group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
