HFTP and Hospitality Net Partner on Investment Sentiment Survey, Ahead of the Inaugural HITEC Technology IC

Hospitality Net and Hospitality Financial and Technology Professionals (HFTP®) are collaborating on a brand-new survey which aims to gather and analyze data on current investment trends, funding needs, future investment priorities, technology adoption rates, and the overall market dynamics within the hotel technology ecosystem. The objective is to identify areas of growth, potential investment opportunities, challenges facing the sector, and how technological innovations are shaping the future of the hotel industry.

As we stand at the threshold of transformative advancements in hotel technology, this survey is pivotal for pinpointing where investments can drive the most innovation. By collaborating with HFTP, we aim to uncover not only the current landscape but also the future possibilities that will shape our industry. This initiative will provide valuable insights that empower stakeholders to make informed decisions, ensuring our industry not only adapts to change but thrives on it. Hospitality Net Founder Henri Roelings

The survey is a complementary publication to the inaugural HITEC Technology Investment Conference, an event designed to provide investors with a comprehensive understanding of the hospitality technology landscape and the companies who contribute to it. Scheduled for June 27–28 in Charlotte, North Carolina, the conference is co-located with the 2024 Hospitality Industry Technology Exposition and Conference (HITEC®) where 325+ companies, from start-ups to established global brands, will present the latest innovative technology solutions to the hospitality industry. Bridging from this larger showcase, the investment conference will connect exhibiting company executives, investors, and M&A consultants for the opportunity to discuss potential partnerships. Registration for this event is now available.

When planning for an inaugural event like the Investment Conference, it is extremely useful to have real data to launch the program and inform the discussion. Working with our digital media partner Hospitality Net, we know the outcome will be a valuable analysis of the industry’s investment ecosystem. HFTP CEO Frank Wolfe, CEO

Representatives from hospitality technology companies are requested to respond by May 15. The survey is estimated to take 10 minutes to complete. The resulting report will be available June 2024 on Hospitality Net and on the HITEC and HFTP websites.

About Hospitality Net

Acting as a ‘neutral’ broker and publisher of hotel business information, Hospitality Net is the #1 ranked global website for the global hospitality community. Hospitality Net enables all industry stakeholders to amplify visibility on its platform and connect with the industry globally through a membership business model, unlike any other publishing initiative in the industry. Members include actors throughout the hospitality spectrum - hotel groups, vendors/suppliers, associations, universities/schools, consultants, and event organizers. To learn more, visit hospitalitynet.org.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP, visit www.hftp.org. For the latest news, visit the HFTP News page at www.hftp.org/news and the HFTP Connect blog at www.hftp.org/blog.

Eliza Selig
Staff VP, Marketing and Communications
+1 512 220 4026
HFTP