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Tuesday brought an argument that Google's ad-auction model leaves the door open for a new AI-native distribution entrant, fresh Phocuswright data showing bed bug safety has overtaken cleanliness and value as travelers' top booking concern, and a sharp case that fragmented guest identity data, not AI tools, is hospitality's real technology gap. Accor and H World's loyalty cross-access deal and a heavy properties day rounded out the session.
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