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Monday opened with three converging arguments about who controls the guest relationship in an agentic AI era: loyalty data as the chains' structural hedge, the application layer around the PMS as where AI value actually accrues, and a CDR Global World Panel piece arguing the industry's real challenge is building cultures that elevate human potential rather than absorbing legal risk. One HITEC floor conversation with RobosizeME, the AIHA member survey, and Accor's conversion of a 16th-century citadel rounded out a strong opening to the week.
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