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Friday closed July with The Sales Leadership Brief's argument that most hotel sales teams are built to harvest existing demand and lack the capability to generate it, HVS forecasting 4.5% U.S. RevPAR growth for 2026 with transaction cap rates at 7.7%, and Shiji's benchmark of 224,000 World Cup reviews finding Mexico outperformed the U.S. on every guest metric. NYC led U.S. weekly RevPAR on World Cup final demand, Cvent on trust as the primary group booking signal, and a strong properties day from Brisbane to Burgundy closed the month.
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