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Monday opened August's second week with Belmond's Global IT Director on why hotels that still measure success by room revenue are misreading their own business model, JLL data showing luxury hotels with prestige restaurants post 6.7 percentage points higher occupancy and 18.6% more RevPAR, and Lighthouse on the four steps independent hotels must take to capture AI-driven booking demand before OTAs claim it by default. A new luxury hierarchy framework, Fairmont Montreal's food hall model, and openings from Portland to Kuala Lumpur rounded out the session.
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