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Wednesday brought Tripadvisor Group and Airbnb announcing a partnership putting 425,000 tours and activities on Airbnb's platform, Cogwheel Marketing's live ChatGPT Ads beta results for hotels showing $3-3.50 CPC and 1.6-1.9% CTR, and Pertlink on the EU's invisible AI watermarking rule that took effect August 2 and applies to any content processed by AI tools globally. Mews secures the EEA's first hospitality e-money license, Reuben Brothers' $2B+ Puerto Rico Esencia approval, and openings from Morocco to North Carolina rounded out the session.
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