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Monday opened the week with hospitality.today's argument that OTAs, wholesalers, luxury advisors, and AI platforms each capture a piece of the guest relationship leaving hotels with only the stay to build loyalty from, its companion piece on Gen Z discovering hotels through influencers rather than search, and Are Morch on how siloed AI tools create contradictory guest interactions that make hotels feel less coherent than before. WTTC's EUR2 trillion European leisure travel figure, The Greenbrier's joint venture, and IHG's triple Vignette Collection expansion rounded out the session.
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