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Friday brought hospitality.today's argument that hotel websites have shifted from discovery to verification tools as AI drives initial consideration, Pertlink's data showing only 6% of hotels appear consistently in AI recommendations with 82% of cited content sourced from OTAs, and The Sales Leadership Brief on AI eroding the critical thinking skills of junior sales reps before they can develop them. WTTC's £14.4bn UK tourist tax warning, Savills naming the UK Europe's most liquid hotel market, and nine property announcements closed the week.
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