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Thursday opened October with h2c's study of 113 hotel chains finding 91% use AI but only 28% have a company-wide strategy, Choice Hotels acquiring RV travel membership platform Harvest Hosts for $130M, and Americas Great Resorts warning that screenshots and software subscriptions are not proof of AI marketing performance. Italy's H1 profit recipe, Hapi's guest identity launch, and six property announcements rounded out the session.
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