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Monday opened with Markus Busch on AI driving pre-booking discovery to independent hotels commission-free while websites fail to convert the visit, Martin Soler arguing hotels reduced staff to computer operators and should use AI to restore genuine hospitality, and HVS finding 5% RevPAR growth at the Lodging Conference while rising costs and debt maturities erode profitability. Simone Puorto's music tourism book, Google's Search Campaigns for Travel, and nine property announcements opened the week.
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