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Wednesday brought Simone Puorto proposing technocentric, hybrid, and anthropocentric hotel models where choosing human staff over machines becomes a genuine luxury signal, Xavier Mufraggi of Generator on affordable lifestyle hospitality and doubling the portfolio to 30-40 cities by 2030, and the AI Hospitality Alliance mapping agentic protocols to 100-plus hospitality use cases with a free workbook. Milan ADR near all-time high, WTTC's €2B Malta commitment, and 12 property announcements rounded out the session.
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