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Monday opened with Markus Busch on Google AI Mode booking hotels through 10 chains and OTAs in the US while a price-feed mandate ending September 30 cut independent hotel ad visibility, Terence Ronson's live agent tests finding Marriott, IHG, Accor, and Choice reach checkout while Hyatt and Hilton show inconsistent results, and Are Morch on a Barcelona study of 27,360 AI answers finding independents 8x more invisible than chains. ChatGPT Ads for distinctive hotels, longevity amenities in the guestroom, and three property signings opened the week.
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