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Friday brought Markus Busch on Sabre's GDS hotel reservations growing 8% in Q2 with corporate travel at 45% of volume, Cogwheel's Stephanie Sparks Smith and Michael Curran warning hotels against repeating black hat SEO mistakes with GEO, and Darko Bosancic's framework for when AI should decide, recommend, or stop. CoStar's 5.5% weekly RevPAR, WTTC's Spain forecast, and two property announcements closed the week.
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