Strategic Partnership
How hotel groups and brands choose the level of visibility, control and engagement that matches their communication goals and brand narratives.
Who Controls the Story of a Hotel Group?
Een hotel group’s development story is told every day: in owner meetings, investor presentations, industry media and, increasingly, in the answers generated by AI. Hospitality Net is where the industry’s decision-makers discover the companies, brands and people shaping hospitality, and where a group’s content gains the digital authority that keeps it visible across search and AI. The question is how much of that presence a group wants to control.
Hotel groups can establish a guaranteed year-round presence through Industry MEMBERSHIP, or work with us more strategically through a PARTNERSHIP. Both give a group greater control and continuity over how its company, brands and development narrative are presented, and both create more opportunities to engage its executives across our content ecosystem.
Organizations that choose neither can still submit news for earned editorial consideration, but publication, frequency and visibility remain entirely at our discretion and subject to available space.
Three ways to work with us
There are three ways for a hotel group to be part of Hospitality Net, and which one fits depends on how much control, continuity and executive visibility the group wants. Some are content to submit news and see what is published. Others want a guaranteed presence throughout the year. And some want to shape the story together with us, across articles, interviews, podcasts and more.
Industry Membership
Guaranteed Coverage
Publish what you want, when you want, with no editorial queue or discretion. Members publish their corporate news, hotel openings and projects, appointments and thought leadership to a highly targeted community of decision-makers, and can track exactly how every story performs. Everything is optimised for search and AI discovery, so content is found and cited by AI platforms as well, and a member dashboard gives full insight into results, also for external PR agencies.
Strategic Partnership
Shape the conversation. Build influence beyond the news.
With a Strategic Partnership, a hotel group becomes part of the industry narrative, not just the news feed. Together with our editorial team, it turns its development strategy and leadership perspectives into original Hospitality Net content year-round: executive interviews, podcast appearances, contributed articles in the HOTEL Yearbook and invitations to closed-door roundtables. A dedicated account manager and quarterly strategy calls keep everything aligned with what the group wants to achieve.
Earned Coverage Only
Editorial Consideration
Hotel groups can continue to submit their news for editorial consideration. We decide independently what to publish, based on editorial relevance, timing and available space. Publication is not guaranteed, and neither are the frequency of coverage, the group’s visibility or the prominence given to individual announcements.
What earned coverage does not include:
- No guaranteed publishing channel
- No planned, consistent year-round presence
- Limited control over how its development story is positioned and amplified
- Limited control over how its company and brands are presented across Hospitality Net
- No structured access to our original formats, including World Panels, executive interviews, podcasts, industry roundtables, HOTEL Yearbook contributions and other co-created content