What Is It
A sponsored article is a piece written with our editorial team and published alongside our regular coverage. It suits a company that has something to say beyond a product announcement: a perspective, an experience, a view on where the industry is heading. The editorial involvement is the point. The theme and the angle are agreed with you first, then an editor works on the piece, which is what keeps it readable as an article rather than as a press release with a byline on it.
Both options are developed with a Hospitality Net editor, published on Hospitality Net, and carried in the daily newsletter. Which one fits depends on whether you want a feature-style piece built around your own priorities, or a question-led conversation with a spokesperson.
How it works
Feature Article
You bring the subject and the priorities, and the angle is agreed before anything is written. From there our editorial team shapes the piece, up to 1,200 words, built around what you want to say rather than around a product. It publishes as an opinion piece.
Two published examples show the range. The Ginto Model is a company explaining how it operates and why, and the case for a centralized guest profile is closer to a technical argument. Neither reads as a pitch, which is the standard the format is held to, and it is worth knowing before you start that a piece written to sell something will come back from the editor.
The article stays on the site after the news cycle moves on, so it keeps working as something to point people at. You also get the piece itself, which means it can run on your own site or go out through your own channels.
Interview Q&A
We write the questions and agree the final set with you before anything goes out. They are built around something specific, a recent announcement, a project, a period the company has just come through, rather than around the company in general. Your spokesperson answers by email, in their own time, which is the practical difference from a filmed interview: nobody has to be free at the same moment, and the answers can be considered rather than improvised.
From there we build the article. Questions are grouped into themed sections, and we write the opening that sets up why the subject matters and the closing that draws out what other hoteliers should take from it. It publishes in our Originals section under both names, your spokesperson's and the interviewer's. Hilton's regional strategy for South East Asia and a hotel on winning its second star show what that looks like at full length.
This is a written piece, not a filmed one. If you want your leadership on camera, that's an Executive Interview.
Sponsored Article
- $3,600 Feature Article $4,799 for non-members
- $3,600 Q&A Article $4,799 for non-members
Our membership tiers
Momentum
- $2,399/ per year Up to 6 posts per year
- $3,599/ per year Up to 12 posts per year