UNFRAMED, Autograph Collection, which officially opened its doors on April 1, announces the appointment of Martha Mayea as director of sales for the Washington Avenue property. Mayea brings over 18 years of experience driving catering, group, destination, and above-property revenue across premium and luxury hotels, with a deep understanding of the South Florida market. In her new role, she will lead sales efforts at UNFRAMED, Miami Beach’s newest lifestyle destination, located just steps from notable South Beach landmarks, ushering in a new era of hospitality for the market.