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Thursday brought CoStar's July numbers: US RevPAR up 8.2% to $119.77, with New York City's World Cup Final pushing ADR up 24.0% and RevPAR up 27.1%, and 22 of the Top 25 markets in positive territory. Four separate pieces then landed within hours on the same conclusion, that the constraint on hotel AI is people rather than technology, with LodgIQ reporting that more than half of the pricing recommendations produced by unexplained systems get overridden industry-wide. The World Panel asked why the industry is celebrating falling turnover when only a third of hospitality workers describe themselves as genuinely engaged. Part two of the H1 global review found growth is now pricing-driven, with booking windows and length of stay both shrinking.
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