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Tuesday reframed July's numbers. CoStar's analysts point out that the strongest performances came from cities that hosted no World Cup matches at all, with Chicago up 16%, Detroit up 17% and San Diego up 11% on RevPAR, because groups that would have met in Boston or Philadelphia moved to avoid tournament traffic. The tournament redirected group demand rather than suppressing it, and July was the second consecutive month of ADR growth above inflation at 8.2%. The World Panel asked whether SEO is hospitality's most overrated discipline, arguing that travellers rarely discover hotels through generic search. Lighthouse launched embedded specialist teams to fix AI adoption, citing its own survey finding that only 10% of hospitality leaders feel fully prepared while 67% expect major impact.
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