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Tuesday brought the State of Distribution 2026 report from RateGain, NYU SPS and HEDNA finding AI adoption widespread across 58,000-plus properties but transformational impact rare and OTAs still dominant, hospitality.today's argument that guest reviews are now primarily read by AI systems determining search rankings rather than by prospective guests, and a World Panel viewpoint on the right marketing budget for a hotel property. Jan Freitag and Isaac Collazo on budgeting for a tough 2027 comp set, a 7% PMS public API finding, and six property announcements rounded out the session.
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