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Thursday brought Cayuga Hospitality Consultants documenting up to 30% cuts in free direct booking clicks for European hotels since Google's DMA-driven search changes, a World Panel viewpoint on whether first-party guest data is genuinely achievable or an industry aspiration, and The Broadmoor's documented $1M in direct revenue generated over three months purely from proactive follow-up calls to guests who didn't book. Banyan Group's 26-hotel Africa acquisition, UN Tourism's downgraded 2026 forecast, and 12 property announcements closed the session.
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