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Thursday brought Martin Soler on AI zero-click search and eroding tracking infrastructure making it impossible to trace the path from guest discovery to booking, Wayne West III on Lodging Conference optimism for 2027 with conversions preferred over new builds and AI a growing distribution concern, and a World Panel viewpoint on top priorities for stability and risk management heading into 2027. Duetto's 930-property B&B Hotels win, Raffles Red Sea opening, and six property announcements rounded out the session.
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