Schools & Universities

The story

A school competes for attention in a strange way. Prospective students read admissions materials, but the people whose opinion actually shapes a school's reputation, employers, alumni, academic peers, rarely see those. What reaches them instead is research, faculty perspective, and the school's visible presence in the industry it's preparing students for, which is a different audience than a brochure is written for.

That's where we come in for EHL, the Lausanne hospitality business school. EHL's presence with us builds from several directions across the year, not one admissions campaign.

Major initiatives get shared as they happen. EHL's launch of (Em)Power on, a five-year philanthropic initiative, ran as genuine news, not a fundraising pitch aimed at donors.

Leadership milestones get the same treatment. When Tessa Chaffey was named Head of Alumni, an EHL graduate returning to her alma mater, the appointment reached the industry as trade news, not only EHL's own alumni newsletter.

EHL's thinking reaches the industry in more than one register. Faculty research like the Regenerative Hospitality Canva gives hoteliers a practical framework to use, while a student-authored explainer on wellness tourism trends shows a different kind of expertise coming out of the school, not only faculty publishing, but a student's own analysis of where the market is heading.

And EHL is there in person at its own events. Every year around HumanX Summit, we publish ahead of it and turn on-site conversations into individual interviews, Michael Levie of citizenM among them, alongside a day-one recap pulling the week's conversations together.

EHL truly values its collaboration with Hospitality Net as a space for dialogue and exchange with the global hospitality community. By sharing our news, research, and thought leadership on this platform, we connect with industry leaders, alumni, peers, and future professionals who, together with us, shape the future of hospitality.

— Meloney Brazzola, Chief Communications Officer for EHL Group

Read EHL's full story →

Hotelschool The Hague works with us in much the same way. The school's hosting of EuroCHRIE 2025 was shared ahead of the conference, and a recap afterward covered the conference's scale, more than 220 attendees from over 90 institutions, and its themes, giving the event a life beyond its own four days.

The school's student-led Sustainable Hospitality Challenge gets the same ongoing coverage, the kind of initiative that shows a school actively shaping the industry rather than only producing graduates for it.

Two schools, two different relationships with us, and the same underlying pattern: research, initiatives, and events reaching the industry that will one day meet their graduates, well before any of those graduates show up with a CV.

Beyond the story itself

Professors and students with something worth saying can also take part in our World Panel, sharing their perspective directly with the industry, alongside hoteliers, consultants, and technology leaders. It's one more way a school becomes part of the conversation, not just a name a graduate lists on a resume.

SEO, GEO/AI search & domain authority

Coverage of both schools, research, initiatives, and event presence, carries genuine, context-rich links back to each school's own site, the kind that search engines and increasingly AI platforms surface when an employer or industry peer searches for a school by name. For a school specifically, that visibility reaches a different audience than admissions marketing does: the people whose regard for a school shapes its reputation long before a prospective student applies.

Why it matters

This isn't about filling a lecture hall from a single article. Our advertising products can do that when that's genuinely what's wanted. For a school, the value sits elsewhere, in the industry's own opinion of the institution, formed through research, initiatives, and visible presence, something a prospective student can't easily see from the outside but often ends up trusting more than a brochure.

If you represent a school or university

Whether you have research worth sharing, or you'd like your faculty and students recognized as genuine voices in the industry, it's worth a conversation.