Hotel Yearbook

Can we please not say Hybrid, please

HYB article by Matthias Huettebraeuker

Hybrid is hospitality’s buzzword du jour—but what if it’s a dead end? Matthias Huettebraeuker, Hospitality Strategist & Senior Executive Advisor, argues that "hybrid" represents terminal thinking, not transformation.

Context-Driven Hospitality: The Next Evolution

HYB article by Rok Kokalj

Rok Kokalj, Co-founder and CEO of Nevron, describes “context-driven hospitality” as the next step for an industry facing uncertainty and rising complexity.

Opinion Articles

More Than a Bed: How Hotels are Unlocking Social Impact

In an industry where competition for guest loyalty is fierce, hotels are increasingly seeking innovative ways to differentiate themselves.

2026 Is Not About Adding AI to Hotels

Most hotel leaders will look back at 2026 and realize it was the year the rules changed without an announcement.Most hotel leaders will look back at 2026 and realize it was the year the rules changed without an announcement.

Lack of Feedback Is a Gift

There’s an old expression: Feedback is a gift. Whenever a customer is willing to take time to share feedback by talking to you, emailing you, or leaving an online comment, it’s a gift.

Today's News

Marriott International Announces Changes to its Continent Leadership and a Strategic Realignment Across Key Regions

Marriott International (Nasdaq: MAR) today announced the retirement of two long-time leaders and the appointment of three seasoned executives to drive the company’s continued expansion, underscoring Marriott’s deep bench of talent and commitment to growth across global regions.

HFTP Announces Availability of HITEC 2026 Registration and Hotel Reservation Site

Registration and hotel reservations are now available for the 2026 Hospitality Industry Technology Exposition and Conference (HITEC®), the largest and longest-running, nonprofit event of its kind.

PwC Report: AI at the heart of tourism and hospitality – powering personalisation, efficiency and growth

Artificial intelligence is reshaping how the tourism and hospitality industry operates and grows. Across the Middle East, AI is powering smarter, more sustainable destinations – enhancing guest experiences, improving efficiency and creating new value.

Bree Brostko Appointed Vice President of Marketing and Communications at Hospitality Sales & Marketing Association International (HSMAI) in McLean - VA, USA

Sharon Houghton Appointed Chief Revenue Officer at Destinations International in Washington - DC, USA

Dana Miller Appointed Director of Sales and Marketing at InterContinental Boston - MA, USA

Samer Saleh Appointed General Manager at Centara Mirage Beach Resort Dubai , United Arab Emirates

Tyler Alford Appointed Director of Food and Beverage at Crossroads Hotel in Kansas City - MO, USA

A New Boutique London Hotel: The Shepherd Mayfair To Open In 2026

Apiary Hotel Set to Open in Belleview Station in Early 2026

La Résidence Phou Vao in Laos Reopens After Stunning Transformation

Featured Event

HSMAI Europe Commercial Strategy Week 2026

HSMAI Europe’s Commercial Strategy Conference: Where Insights Drive Hospitality Forward! - the evolution of HSMAI ROC - reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies.

Today's Supplier News

Tambourine and Settlers Hospitality Partner to Transform Digital Portfolio with Nine New Websites

When a Key Card Becomes a Seasonal Story

Upcoming Events

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