Gone are the days when travelers sought accommodations using the local newspaper or telephone directory, picked up the phone and called to make a reservation. Hospitality sales and marketing in the 21st century is a much more vibrant, complex activi
Recently I was assigned to perform quality audits "mystery shopping" for a hotel company.What struck me was how within one company, standards could be exactly similar, yet at the same time very different.
Gone are the days when travelers sought accommodations using the local newspaper or telephone directory, picked up the phone and called to make a reservation.
The hospitality industry today is thriving, thanks to an eclectic bunch of newcomers: a growing set of leisure travelers, a humming economy, and seasonal havens that have blossomed into year-round destinations.
Move over, TripAdvisor — there's a new sheriff in town. Over the past couple of years, Google has revamped its review product, increased review volume exponentially, and made Google ratings more prominent in search, maps and hotel listings.
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