Daniel E. Craig

Founder, Reknown

Daniel Edward Craig (no shadow)

Daniel E. Craig is a former hotel general manager, author, and the founder of Reknown, a consultancy that provides digital marketing strategy, content development and reputation strategy to the travel, hotel and technology industries worldwide. Visit

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Insights by Daniel E. Craig (90)

Events Canceled Due to Coronavirus? Here’s How to Replace Lost Business

This week, the travel industry is reeling after the cancellation of ITB Berlin and various other events due to COVID-19. Whether this is just a blip on the radar or the start of a prolonged downturn, we don’t have the luxury of waiting to find out.

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

Nothing will mark the end of paid search marketing on Google, quite the contrary, they are doing everything to increase the ad-spend. It will change the way websites are indexed and I think it will affect hotel branding.

Is our industry lagging behind due to a lack of proper education?

Education always helps, but I think the problem lies a little deeper. Lack of imagination. Hotels are brick and mortar businesses that deal with people. Technology isn't exactly on the top of the list when it comes to making a great hotel and guest experience.

Why Google Ratings Might Just Be Your Hotel’s Most Important Quality Metric

Move over, TripAdvisor — there's a new sheriff in town. Over the past couple of years, Google has revamped its review product, increased review volume exponentially, and made Google ratings more prominent in search, maps and hotel listings.

So You Want to Host a Webinar

I love giving webinars. Attendees can't see me, so I can wear pajamas and drink wine. I can't see them, so I don't know when they're rolling their eyes or falling asleep. And if anyone asks a hard question, I can just mute them.
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