Daniel E. Craig

Founder, Reknown

Daniel Edward Craig (no shadow)

Daniel E. Craig is a former hotel general manager, author, and the founder of Reknown, a consultancy that provides digital marketing strategy, content development and reputation strategy to the travel, hotel and technology industries worldwide. Visit

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Insights by Daniel E. Craig (90)

Events Canceled Due to Coronavirus? Here’s How to Replace Lost Business

This week, the travel industry is reeling after the cancellation of ITB Berlin and various other events due to COVID-19. Whether this is just a blip on the radar or the start of a prolonged downturn, we don’t have the luxury of waiting to find out.

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

I think the zero-click issue largely pertains to simple queries that can be quickly answered on the search results page. Travel-related queries are more complex. The bigger issue is Google's dominance as the chief gatekeeper to online travel planning and how it favors its own products.

Is our industry lagging behind due to a lack of proper education?

The challenge with labour in the hotel industry is turnover is high—reaching 73.8% in the U.S. in 2018, according to the Bureau of Labor Statistics. Hotel companies are therefore reluctant to invest in training.

Why Google Ratings Might Just Be Your Hotel’s Most Important Quality Metric

Move over, TripAdvisor — there's a new sheriff in town. Over the past couple of years, Google has revamped its review product, increased review volume exponentially, and made Google ratings more prominent in search, maps and hotel listings.

So You Want to Host a Webinar

I love giving webinars. Attendees can't see me, so I can wear pajamas and drink wine. I can't see them, so I don't know when they're rolling their eyes or falling asleep. And if anyone asks a hard question, I can just mute them.
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